What we build, and the bar every build has to clear.
A portfolio grid of screenshots tells you very little — anyone can make a homepage look good in a mockup. What actually separates a site that works from one that does not is measurable, so here are the measurements.
Four things we will not ship without.
These are not aspirations. If a build misses one of them, it does not launch.
Under 1 second
Largest Contentful Paint benchmarked on a throttled mobile connection — not on your office fiber. We send you the before/after report.
Indexable by design
Server-rendered HTML, clean heading structure, unique titles and descriptions, XML sitemap, and validated LocalBusiness schema on every page.
Mobile-first, actually
Tested on real devices at real screen sizes. Tap targets sized properly, click-to-call always reachable, forms usable one-handed.
Accessible & owned
WCAG 2.2 AA targets, keyboard navigable, screen-reader tested. Domain, hosting, repo and analytics all registered in your name.
Four shapes of project, tuned to what your customer is trying to do.
A plumber and a med spa need genuinely different sites. These are the templates of thinking we start from — never templates of code.
The local service site
Plumbers, electricians, HVAC, roofers, landscapers
- Service pages for each trade you offer
- City pages for the markets you cover
- Click-to-call fixed on mobile
- Quote request form routed to your phone
- Review showcase pulled from Google
Built to win emergency searches and convert in one tap.
The practice site
Dentists, medical, chiropractic, med spas, law firms
- Practitioner and treatment pages
- Online booking or intake integration
- Insurance and pricing transparency blocks
- Before/after or results galleries where appropriate
- HIPAA-conscious form handling
Built for credibility first, because that is what gets the booking.
The storefront
Restaurants, cafés, retail, salons, studios
- Menu or catalog that loads instantly
- Reservations, ordering or booking integration
- Location, hours and parking done properly
- Photo-forward design that survives compression
- Google Business Profile fully aligned to the site
Built so a hungry person on a phone finds you and acts in 30 seconds.
The commerce build
Product brands, wholesalers, specialty retail
- Shopify or custom headless storefront
- Product pages structured for search
- Fast collection filtering
- Stripe or Shopify Payments
- Local pickup and delivery zones
Built to rank locally and sell nationally at the same time.
We publish results, not screenshots — and only with the client's written permission.
Detailed case studies go up here as clients approve them, with numbers pulled straight from Search Console, GA4 and call tracking. Until then, we would rather show you nothing than show you stock photos and invented statistics.
Want to see the quality of the work before you commit? Ask for the free audit. You will get a real technical read on your own site — a far better test of an agency than a portfolio page.
Ready to stop losing customers to a slow website?
Tell us your city and what you do. We will run a free audit on your site, your Google Business Profile and your top three local competitors — and send you the findings whether or not you hire us.
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